Design process project

This post is long overdue. I somehow, never got to finish it. Its been saved in my drafts since last week.

Week 2 of the design process project was very useful as we got to share the ideas we had conceived and the designs we had made through the week. I had made a whole bunch of logos and this session was actually quite helpful for me to decide on which one to develop on. Based on the feedback I received I developed a final logo and applied it to various media. It was very interesting to see how my designs evolved through these 3 weeks and how the comments I got helped me in noticing things that I had not noticed before.

I decided on a final design that I thought portrayed the aspects of Scandinavian interior design. The curved lines, colours and the font are all elements inspired by scandinavian design. The lines I thought, would be easy to carry across various media.

The design process project learning session

This was a very interesting session for me as I learnt a lot of new things and it reiterated the importance of a lot of things that I had already learnt through my previous work experience and study.  What interested me most about Friday’s lecture was that I learnt about how the design process is a problem-solving process, how to use the perceptions of other designers and draw inspirations from that and the identification of the target audience, their tastes, preferences, etc. This is an interesting dimension that I have not explored before.  Although, I have used many of these processes in my previous work experience, there were some aspects that I have not looked at such as experimenting with forms, textures, styles and colours as all my works have mainly been “flat”. This is something I intend to use in my MA project. Gaining comments from my peers on the work that I had done at the session was very helpful. I intend to use these as tools and develop my ideas further to satisfy this brief effectively.

Hello!

Welcome to my blog!

I am a B.Sc Visual communication student from the city of Chennai India. I worked with JWT(an advertising agency) in the creative department for almost a year and I' am now in Nottingham to pursue my MA in Graphic Design at the Nottingham Trent university. I hope to reflect on my journey from Chennai to Nottingham, from 'filter kaapi' to 'Costa' and from 'vannakkam' to 'hello' through this blog.