Bond No. 9 High Line

Found this fragrance brand that uses a New York neighborhood as an inspiration for its brand packaging. Really helpful!

http://www.thedieline.com/blog/2010/03/bond-no-9-high-line.html

My target audience

After reading many many articles, Mintel reports and visual research, I've finally managed to pin down on my target audience for the fragrance brand that I'm going to be creating. This is the consumer lifestyle board that explains my target consumer. This is based  on a fictitious person I had in mind although, Stuart suggested that I take an actual person in mind and make a consumer lifestyle board, so thats in the process.

Serge Mansau

Serge Mansau is an internationally recognised designer in the perfume industry, where he has been designing bottles for famous couturiers since 1963. Containers for the most celebrated fragrances have come out of the studio of this magician of the transparent (Hermès, Kenzo, Cerruti and Azzaro).With all this experience, Serge Mansau is an expert when it comes to glass. He explores it with master glassmakers and is familiar with all its physical possibilities and limits. This explains his great skill with the material, and the freedom with which he reinvents sculpture. Serge Mansau has a liking for marginal approaches and the impulse of intuitive gestures. He kept his artistic productions secret for a long time. Now revealed to the general public, his works form part of the history of contemporary glass.

Serge Mansau An artist with a passion for theatre and stage engineering from which he draws inspiration for his creations. His works are instinctive and spontaneous; they are the fruit of total artistic freedom.

(http://www.beautrading.nl/pdf/artist/Mansau_Serge_GB.pdf)